I’m a self-taught web designer and digital creator with more than a decade of hands-on experience building, testing and improving websites with a wide range of tools. Today, I’m expanding that practical digital background into performance-focused marketing through Meta Ads, TikTok Ads and Email Marketing.
Self-directed experience creating and refining websites through years of practical work with web design tools, builders and front-end workflows.
CURRENT PROJECT
AI-Assisted Website Building
@ MINISITES
Building and developing website experiences with an AI-assisted workflow focused on faster creation, iteration and practical deployment.
ONGOING
Digital Design & Visual Content
@ INDEPENDENT
Hands-on creation of digital graphics, layouts, visual concepts and branded web assets for online projects.
CURRENT DEVELOPMENT
Digital Marketing Specialist
@ PROFESSIONAL DEVELOPMENT
Developing focused expertise in Meta Ads, TikTok Ads and Email Marketing to connect creative web skills with measurable audience growth.
PLATFORM EXPERIENCE
Freelance Marketplace Workflow
@ INDEPENDENT
Familiar with freelance service marketplaces and the client-service workflow used to present, scope and deliver digital work.
CONTINUOUS
Digital Tools & Technology
@ SELF-DIRECTED
Long-term practical learning across web software, digital production tools and emerging AI-assisted creative workflows.
META ADS
At QUATTRO — Digital Marketing & Services, Meta advertising is approached as far more than simply boosting a post, selecting an audience, and hoping the algorithm does the rest. We build Facebook and Instagram advertising campaigns as complete performance systems—combining strategic audience research, campaign architecture, compelling messaging, creative experimentation, retargeting, conversion-focused thinking, and continuous optimization into one coordinated operation designed to make every advertising dollar work harder. With 5 years of hands-on digital marketing experience from Julio Rojas and more than 10 years of experience within our supporting team, QUATTRO brings together practical marketing knowledge, creative instinct, technical ability, and a relentless desire to improve performance. We study what makes your audience stop scrolling, what makes them curious, what earns the click, and—most importantly—what happens after that click. Instead of obsessing over vanity metrics such as impressions and likes, our philosophy is centered on meaningful actions: qualified traffic, inquiries, leads, conversions, customer acquisition, and measurable business growth. We can structure campaigns around prospecting, audience testing, custom audiences, retargeting, creative variations, messaging angles, offers, and different stages of the customer journey while continually evaluating what deserves more attention and what needs to be changed. Modern Meta advertising rewards businesses that can combine strong creative with useful data and disciplined testing, which is why QUATTRO treats every campaign as an evolving system rather than a one-time setup. Our objective is simple: transform Facebook and Instagram from places where people merely see your business into powerful environments where the right people discover it, remember it, engage with it, and ultimately have a reason to become customers.
TIKTOK ADS
TikTok moves differently from traditional advertising, and we believe the brands that succeed there must think differently too. At QUATTRO, we approach TikTok Ads as a combination of psychology, speed, creativity, experimentation, cultural awareness, and performance marketing. People do not open TikTok because they want to watch advertisements—they open it because they want to be entertained, surprised, informed, inspired, or shown something worth their attention. Our job is to position your brand inside that behavior instead of fighting against it. Drawing on 5 years of digital marketing experience from Julio Rojas and more than a decade of experience within our team, we develop TikTok advertising strategies around native-feeling creative concepts, powerful opening hooks, audience behavior, rapid testing, campaign structure, conversion objectives, creative variation, and continuous refinement. Rather than taking a generic advertisement and forcing it onto TikTok, we think about what belongs naturally inside the platform: what can communicate quickly, what visual concept can earn the first few seconds of attention, what message deserves to survive the swipe, and what call to action can turn curiosity into movement. We analyze what performs, learn from what does not, develop stronger iterations, and keep looking for the combinations of message, creative, audience, and offer that can move a campaign forward. QUATTRO does not want your company to look like another advertiser begging for attention. We want your advertising to feel like something the audience was already supposed to discover.
EMAIL MARKETING
A customer who has already given your business permission to communicate with them represents something incredibly valuable: a direct relationship that does not have to begin from zero every time you want to make another sale. At QUATTRO, we see Email Marketing not as sending occasional newsletters or blasting the same promotion to an entire database, but as building a strategic communication ecosystem designed to nurture interest, strengthen relationships, encourage action, reactivate previous customers, and keep your brand present throughout the customer lifecycle. With 5 years of digital marketing experience from Julio Rojas supported by team members with more than 10 years of experience, QUATTRO can help transform scattered email communication into an intentional journey: welcoming new subscribers, nurturing potential customers, following up after important actions, supporting promotions, reconnecting with inactive contacts, strengthening customer loyalty, and creating automated sequences capable of continuing the conversation even when nobody on your team is manually pressing Send. We think about segmentation, timing, subject lines, messaging, visual presentation, calls to action, customer behavior, automation logic, list quality, and continuous testing because successful email marketing is not one message—it is the relationship created across many messages. Paid advertising helps you earn attention; great email marketing helps you keep that attention. QUATTRO's mission is to make sure the people who already raised their hands and entered your world are not forgotten, wasted, or treated like another anonymous name on a spreadsheet. We turn the inbox into another strategic extension of your business.
CUSTOM CV & RESUME TEMPLATES
Before an employer speaks with you, shakes your hand, hears your story, or understands what you are capable of, one document may have already created their first impression of you. At QUATTRO, we believe a CV or resume should be much more than black text placed inside a generic template—it should be a carefully constructed professional presentation that communicates clarity, credibility, personality, organization, and value from the moment someone opens it. Our Custom CV & Resume Template Creation service combines QUATTRO's background in digital design, visual communication, branding, layout development, and marketing psychology to create polished professional templates built around the individual rather than forcing the individual into a recycled design. We consider hierarchy, typography, spacing, readability, information flow, visual balance, professional positioning, personal branding, industry expectations, and the overall impression created by the document. Depending on the client's goals, the direction can range from elegant and minimal to modern, executive, creative, technology-focused, corporate, or visually distinctive while still preserving the fundamental purpose of a resume: making important information exceptionally easy to understand. We can structure areas for professional summaries, experience, education, skills, achievements, certifications, contact information, portfolios, and other relevant sections so that the finished presentation feels deliberate rather than assembled. And because highly graphical resumes are not always ideal for automated applicant-tracking workflows, we can distinguish between a visually branded presentation document and a cleaner, more machine-readable approach when the intended application process calls for it. QUATTRO does not believe your professional history belongs inside a forgettable template downloaded by thousands of other applicants. Your experience is yours. Your abilities are yours. Your ambitions are yours. Your professional presentation should feel like yours too.
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ABILITIES
Digital Art & Sketching83%
Logo & Icon Developer90%
Web Developer63%
Prototype & Wireframing94%
DIGITAL MARKETING SERVICES
META
Meta Ads
Strategic advertising for Facebook and Instagram designed around the right audience, message and campaign objective.
